5 benefits of translating content for a global business approach
Al Hadeed Translation Services has offered translation services to a huge number of customers for their website translation. We are sure there has been at least one time when a Google quest led you to a website or platform that you could not understand. All you could do was to visit an online translator and translate the website's content in your language. Of course, most likely, you left (bounced) the website in the end.
Because we live in a heavily digitalized world, boosting traffic and traction for your brand online is inherently linked to translating your content into a different language and letting it speak to everyone’s wants and needs. This can be easily achieved through content translation. But realize it or not, if you’re someone who’re planning to expand the reaches of your business then content translation is the need-of-the-hour for a global approach. How? Well, below stated are 5 benefits of having your content translated in a language which is all about reliability and know no barrier. A piece of information by Al Hadeed Translation Services Dubai. Read on…
1. Choosing the right Translation service provider can help in your translation penetrating wider markets
Translating takes a deeper understanding of the multitude of cultural nuances and layers to get your message across. Choosing a translation service provider that can add a deeper understanding of these cultural undertones to the linguistic aspect not only will influence the translation of your message into a foreign language favourably. Still, it will also generate wider traction for your brand, making it resonate with the target audience's cultural framework and identity.
2. Translating content into a foreign language boosts consumer trust and increases revenue
According to a recent Common Sense Advisory Study, people worldwide prefer consuming information in their language. Translating your content into a foreign language can generate a positive, multilingual experience for users, boosting consumer trust in your brand, which inherently increases revenue, as internet users are more likely to buy when they are accessing information in their native language.
Multilingual content translation will also ensure a steady competitive edge. Propelling your brand ahead of others to penetrate multiple markets since users landing on your pages and accessing your content will get a sense of familiarity and resonate with your brand.
3. Translating your content into a different language can improve SEO/SEM
Search Engine Marketing and Optimization is a huge deal in today’s digital landscape, especially when it comes to the need for content to penetrate the desired target markets and reach the intended audience. Effective multilingual SEO/SEM strategies can be accommodated by translating your content into different language combinations; the more popular and high-ranking, the better, multiplying the odds of gaining higher ranking and better search results. This, in turn, generates more exposure for your brand.
4. Translating into a different language can significantly increase website content traffic
You have probably heard of Neil Patel, named the ‘top web content influencer’ by the Wall Street Journal and ‘1 of the top 10’ marketers by Forbes. In his blog post titled How to Increase Your Traffic Through Content Translation, Neil states that in just three weeks of translating the entire content of his website into 82 different languages, his traffic increased by 47%. This goes to show that in the long term, his search query impressions increased by an even greater margin, showing that translating into a different language having very strong prospects for efficiency down the road.
5. Translating into a different language generates higher conversion rates
When your content speaks the language that your visitors want and need to hear to satisfy their desire for information. They will be won over. One relevant example of how translating content into different languages can generate higher conversion rates for a brand is the case study of The Palladium Hotel Group. This is a popular Spanish resort operations chain.
Through the translation and localization of the content in priority languages and corresponding granular dialects, and through overarching technical SEO improvements, their content aligned with the level of quality and depth their users and consumers expected, resulting in a truly multivalent localization success story.
